Google’s update fever means big changes to SEO
After many years of very occasional updates, the last two years, and the last fortnight in particular, have been times of huge change at Google. The world’s leading search engine, that every Internet...
View ArticleSearch engine giant Google’s share price nosedives
The big online news of last week was the dramatic nosedive of search engine Google’s share price which dropped 8% after the accidental early release of their third quarter financial reports, it could...
View ArticleWeb News; More Hardware Warfare.
It’s been another week where the focus of the Internet has been on the hardware manufacturers rather than the web itself. In the wake of Apple releasing new iPad models just months after their last...
View ArticleWeb News; Big Brother?
A bit of a lull after the US elections and not all that much happening in web news this week, although Google have released some interesting figures about governmental surveillance requests leading to...
View ArticleWeb News; Black Friday Breaks Records
The big web news over the last week was something of a crossover between the web and the real world; Black Friday. A regular feature in the US for some time, it has started working it’s way into Europe...
View ArticleIs Google+ any good for small businesses?
Google+, the search engine’s response to Facebook, has survived over a year and made it through the 400 million member mark which is quite an acheivement in a short space of time and an already crowded...
View Article2013 web predictions and the confusing Google zoo
The web is currently awash with various expert gurus making their “predictions” for 2013. It’s remarkably easy to be an Internet guru these days, well over 50% of the predictions I’ve seen have been as...
View ArticleThe end for Google PageRank public scores
The end of Google PageRank Public scores has finally arrived. For the past few years, Google has been encouraging website owners to move away from looking at their PageRank metrics as the most...
View ArticleResponsive, mobile-friendly websites get search boost from May
Google has said that it will increase the search engine ranking benefit of mobile-friendly websites from May, 2016. This will affect the results for anyone searching via a mobile device, and means...
View ArticleChatbots: The Future of Marketing?
The Twitter account of a new artificial intelligence chatbot from Microsoft has been making headlines this week. Since being launched, Tay has been plagued with problems. Built to communicate with...
View ArticleHow to Use Longer Instagram Video Limits
Instagram is the social network most business marketing people are discussing at the moment. It’s growing more quickly than other social networks, and is hugely popular with 16-34-year-olds. And...
View ArticleImprove The Success Of Your Email Marketing Campaigns
One thing that unites almost every successful internet business is that they all use effective email marketing. We may choose to ignore social media or avoid using search engines, but checking our...
View ArticleNew Tools Improve Instagram Small Business Marketing
It’s never been more important to use great photos to promote your small business. And with new tools to make Instagram better for small business marketing, that trend is going to continue. By focusing...
View ArticleHow to Target Your Perfect Customers
Want to increase the odds of your business growing successfully? By defining and understanding your perfect customers, you’re able to target your website, marketing and promotion with them in mind. It...
View ArticleDoes Pinterest Get More Customers Into Shops?
Shops and retailers should be well aware of the power of Pinterest by now. A study in 2015 showed 93% of users were planning future purchases on Pinterest, and 87% actually buying something they’ve...
View ArticleFacebook Will Reduce Business Page Organic Reach Even Further
Facebook will reduce business page organic reach even further in 2016. The latest Facebook News Feed update will increase the focus even more on your friends and family. And as a result, there will be...
View ArticleNew Search Data in Google My Business Insights
There’s new search data in Google My Business Insights. The dashboard which is part of your listing on Google Maps and Google+ will now include more detailed information on customer visits. For the...
View Article10 Important Stages for Starting a New Business Website
There are many important stages when creating a new website. We have got together 10 important stages for starting a new business website. Not only will they save you and your company time, but also...
View ArticleChoosing Your Web Design Company – Who Do You pick? Who Should You Avoid?
So you’ve taken the plunge and decided to get your business online. But what now? Which of the multitude of web design companies should you pick? Which should you trust and which should you steer clear...
View Article10 Principles of Effective Web Design
Web design is a very tricky thing to get right and we decided to get together 10 principles of effective web design so you can see if your current site is up to standard. Even if you’re planning to...
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